Innovation in a Wired World
Issue 1, 1999
Strategy, Technology & innovation management, Information management

Signs of an innovation revolution are emerging in leading firms all over the world. Companies such as Boeing and Motorola are applying advances in information technology and communications to "wire" portions of their innovation and product creation processes. Chrysler, Cisco Systems, Dell Computer, and Fiat all use the Web as a new sales channel and – to their competitors' consternation – as a source of instantaneous market data to guide product development. Others, such as Ford, General Motors, and Hewlett–Packard employ some form of computer–based development, design, or drawing. And many companies are employing online "knowledge management systems".